How Can You Boost Your Company’s SEO In 8 Easy Steps?
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Search engine optimization is more than just using the right keywords. While most people focus on keeping search engines happy, they forget that their main aim should be providing a near-perfect experience to their users. These misguided priorities reflect in your site and ultimately affect your rankings. So how can you shift that mindset and optimize your site for both users and search engines alike? SEO Website Audit To increase search engine optimization for your website, begin with an SEO website audit. An audit helps you identify your site’s strengths and weaknesses, so you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO. An SEO website audit involves analyzing: Your website structure Information architecture Existing content The audit itself won’t improve SEO, but it’s the first step to effectively and efficiently boost your SEO efforts. You may not have access to the tools you need or the experience in-house to run an au...